Hooter’s Set To Go Family Style
The not-so-family-friendly Hooter’s isn’t the first restaurant that comes to mind when you’re thinking of going out to eat with your family.
But with the company now looking towards Asia as a part of their expansion plans, the iconic American chain is set to revamp their look to appeal to their new target market. Neil Bailey, President Hooters Asia, is looking to position the new locations in the Asian region to focus on a more “family restaurant experience.”
When you think Hooters, you think short skirts and even skimpier tops. While that work’s well for the North American market, it doesn’t necessarily sit well with the Asian demographic. The Jakarta outlet has already begun working on designing a new uniform with higher necklines and longer skirts.
Looking to be culturally respectful, Neil Bailey and the Hooters team took the initiative to sit “down with members of the local governing boards and advisors of a mosque nearby. We showed them our website and said: ‘This is who we are. We know this is not acceptable so what would be acceptable?”
The restaurant will also serve a halal menu, including a kids menu, with high chairs and booster seats for their patrons. Implementing a no-smoking rule, the restaurant will be getting rid of its policy of restricting entrance based on age.
Bailey added, “Hooters of America was worried [that modifications would dilute the brand] but we didn’t have to take long to convince them.”
Well I guess I’ve got my restaurants picked out for my trip to Indonesia…probably should visit one in my hometown first.
Image Source: The Chive, Hooters