Amazon ‘Ice’ Smartphone to Hit the Market
After the fizzle of Amazon’s ‘Fire’ phones, the e-commerce giant has now planned to update the line with ‘Ice’.
Ice will be the new brand of smartphones designed by Amazon with Google apps loaded in it. NDTV Gadget 360 reported that the Ice line would be targeted within emerging markets like India, instead of the more US- focused approach it had taken with the launch of the original Fire Phone.
Sources say that the phone will have a screen anywhere between 5.2 and 5.5 inches, 2GB of RAM, 16GB of internal storage, a rear-mounted fingerprint sensor, and a Snapdragon 435 processor. The model would be priced at roughly $93 at launch, changes applicable. The Amazon Ice looks like it’ll be a great phone, barring the fact that it does not offer support for Alexa, Amazon’s AI assistant.
Why Fire Was A Faux Pas
There were many reasons as to what led to the failure of Fire. It, of course, carried a heavy price tag along with an outlandish OS. But the biggest disaster was that although Fire had all the Android Apps, none of them functioned properly. It didn’t help either when Amazon’s customer care unit, which is otherwise renowned for its service, failed to live up to customers expectations.
Hope all goes well with Ice and if all scuttlebutts turn true, Amazon is sure to fly high in the market.